Irina Radszuweit
Global Strategic Marketing Director, Growth and Innovation
Kitchen Care, Food Service & Hospitality
The main activities of her current role are:
- Support the creation of the corporate strategy development and its iteration
- Creating roadmaps for priority portfolios incl. gap filling, innovations supported by continuous VOC
- Defining all strategic innovation areas / buckets and their roadmaps
- Building and delivering breakthrough innovation
- Defining problems to solve for solution scouting and supporting R&D during this process
- Developing the sustainability & operational efficiency value proposition by focus sector
Irina joined Diversey in 1999 and since then has incorporated roles of increasing responsibility in marketing and sales, gathering profound Marketing experience and in-depth expertise across product ranges and verticals, as well as a good understanding of the cleaning hygiene industry, its competitive landscape, regulations and trends.
Irina holds a master degree in business administration, majoring in B2C marketing, as well as a Master in International Management (CEMS Master), majoring in B2B marketing. Irina is born in Cologne, Germany.